However if you follow this most important factors that can help you to improve your ranking.
- High-Quality Content
Content is still king, Google rewards websites that provides useful, original, and detailed content. make sure your content answer the question people are searching for. It shouldn't be like a user searching for different purpose and website ranking on top result of the SERP ( Search Engine Result Page ) but your website is not relevant for the user what users are looking for. Your make sure that your website content relevant for the users because you are write the content for the users not for the Google. Keep your content simple, shorts paragraph and add images or videos for better engagement
2. Mobile - Friendly Design
As we know everyone has mobile in their pocket and according to research 2023 67.4% of the total populations are using internet and now we can assume that how crucial is Mobile friendly design. If your website doesn't work well on mobile devices, Google will push it down in the rankings. Hence use responsive design that adjust to any screen size.
3. Page Speed
A website speed determines that an user stay on the website or not. A slow website frustrates visitors and Google does not like that. optimize your image images, use a fast hosting service, and reduce unnecessary scripts to improve loading speed.
4. Relevant Keywords
Using the right keywords is still essential, Find out what keywords people are research related your business or services.
For example, if your are offering an SEO service, include this phrase or keyword naturally in your content, title and heading. Avoid keyword stuffing because it can harm your rankings.
5. Backlinks from Trusted Sites
Backlinks also called link juice act as votes of confidence for your site. The more trust increases, the more authority your website will gain in Google's eyes. hence generate as many as backlinks from trusted website so that your website gain trust and authority and Google will rank your website on the SERP.
6. User Experience (UX)
Google values websites that are easy to use for users
Ensure your site has:
- Clear navigation
- Fast-loading pages.
- Relevant nd well-organized content.
Happy visitors means happy rankings.
7. Secure Website (HTTPS)
Websites with HTTPS are safer for users. If your website isn’t secure, visitors might leave, and Google won’t rank it well. Make sure your site has an SSL certificate.
8. Engaging Media
Adding images, videos, or infographics can make your content more attractive. Google loves engaging and helpful content. Just ensure all media is properly optimized to avoid slowing down your site.
9. Local SEO
For businesses targeting a specific area, local SEO is critical. Claim your Google Business Profile and update it with accurate details like your address, phone number, and working hours. Get reviews from happy customers to boost your visibility.
10. Fresh Content Updates
Google prefers websites that regularly update their content. Keep adding new blog posts or updating old ones to stay relevant. This signals to Google that your site is active.
Conclusion
Google ranking factors in 2025 focus on creating value for users. By following these tips, like using the right keywords such as SEO service and improving user experience, you can rank higher and attract more visitors.
Stay consistent, keep learning, and watch your website climb the ranks!